As they say the initial impression is the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo may be the company’s first impression.
The next question that arises is if the top management be actively involved with designing a custom logo because of their business or should they just leave it to their design team or perhaps a alternative party design studio? Nowadays companies want to be more personal making use of their customers, because the logo serves as a communicator between the company and customer; hence they actively take part in designing their custom logos.
Some may view designing a custom logo as tedious, whereas it usually is turned into a nice process if the following are kept in mind when designing a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to choose a font that will catch attention instead of allow identity be ignored. Certain tips can ease the choice of font:
? Avoid using common fonts, fonts which are used by almost all. Use a unique font that will make your company stick out from its competitors.
? Make sure custom logo floor mats are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.
COLOR
You need to use colors with their advantage when it comes to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for example red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brand appeals to may be the sense of sight. If your logo isn’t appealing to the attention you can be drawn to your brand or business? Carefully choose the image which will represent your company make sure it is consistent with what your organization does and in line with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading a graphic for the logo without realizing it’s already used by a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly remember your goal. Your final goal is brand recognition. By looking at your logo customers should instantly have the ability to recall your brands or business.